When creating a company we believe that it is just "sell" something to someone cheaper than others.
is partly true but is actually a rather superficial view of what can to be a company, plus if you think well maybe it's the easiest way to dig our own ruin.
A company is an entity itself, has a "personality" itself both at law and in the closest relations with our customers and suppliers. That's why we say that a company has legal personality. has its own personality and relates independently of the person who directs it.
A clear example of this is when we serve in a McDonald's . We're dealing with Jim Skinner (CEO of the firm) but care we provide is that of McDonald's (or not only of that restaurant, because impacts on global corporate image) and it is his image that is at stake, the chain, not its president (or even that of his employee). This is just one example, but makes clear what I'm trying to say and for that I have used a company with a more or less clear, good corporate image.
We may also use a bad example of what products are MADE IN CHINA . It's a shame that when we got our hands a product that is of poor quality think once (at least happens to me) is normal because it is a product that is of a Chinese "or" China. " It's a shame, I mean, because realistically we know that a large majority of the highest quality products that exist in the market are MADE IN CHINA , but are owned by western companies so that good image is the lead them and not the country of manufacture, but no, the "image" that is left is of poor quality.
And not only confuse corporate logo or mark very different things.
So when we decide to have a company must be aware that whatever we do what corporate image we wish to convey. Good quality at a fair price or of poor quality at bargain prices. Like when we meet someone for the first time, the first impression is left.
A greeting.
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